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# 50 Cents New Shoes
- URL: https://www.protein.xyz/50-cents-new-shoes/
- Published: 2003-06-20T18:28:00.000Z
- Updated: 2016-06-04T18:38:50.000Z
- Description: “Trainers, crepes, sneakers whatever you call them there’s no denying that they’ve become a status symbol especially…
- Author: Protein
- Tags: Seeds, #protein, #Import 2024-06-11 13:21

“Trainers, crepes, sneakers whatever you call them there’s no denying that they’ve become a status symbol especially for hip hop culture.” A [BBC documentary spoke](http://www.bbc.co.uk/1xtra/news/trainers050603.shtml?ref=protein.xyz) to the likes of Jay-Z, Craig David, Miss Dynamite and Big Brovaz to find out how the hip hop world hijacked the trainer market.

  
First it was Jay Z, then Nelly - even Funkmaster Flex got in on the act with his FMF-1 ‘Driving Shoe’, whatever that is. Hip Hop and [footwear affiliation has become the latest ‘revenue stream’ ](http://www.bbc.co.uk/1xtra/news/50cent100603.shtml?ref=protein.xyz)for superstar rappers.

Even Pepsi uses miniature trainers to [market its cola ](http://www.pepsi.co.jp/navi%5Fhtml/h%5Fadidas.html?ref=protein.xyz)in Japan… which of course live eternally after on [ebay](http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=3607919385&category=13614&ref=protein.xyz)