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# Sam Conniff Allende on helping businesses find their true purpose
- URL: https://www.protein.xyz/5-sam-conniff-allende-on-helping-651/
- Published: 2019-10-04T10:16:44.000Z
- Updated: 2024-06-18T20:59:05.000Z
- Author: Protein
- Tags: Podcast, #Migrated-1715700289252, #Import 2024-05-14 15:25

For this episode we chat to Sam Conniff Allende, author of [Be More Pirate](https://www.bemorepirate.com/?ref=protein.xyz) and Co-Founder of [Livity](https://livity.co.uk/?ref=protein.xyz) and [Don't Panic](https://www.dontpaniclondon.com/?ref=protein.xyz). He's on a mission for all businesses to find their true purpose and to get everyone else talking like a pirate in the meantime. This was recorded in our [Studios](http://proteinstudios.com/?ref=protein.xyz) in Shoreditch.